Case Study: Expanding Availability of Healthcare Services
Arogya Parivar (Hindi for “Healthy Family”), Novartis
Arogya Parivar (Hindi for “Healthy Family”) is a for-profit social initiative aimed at reaching the underserved millions living at the bottom of the pyramid in rural India. The program expands access to affordable products, improved healthcare infrastructure, and community education in a sustainable, scalable way.
In scoping the project initially, internal research showed that price was not the key barrier to health care and medicine access for the poor, who are willing to invest in health care, if they are counseled on its importance. Lack of education and infrastructure are bigger hurdles in poor markets. Solving these issues requires a more holistic approach, including partnerships with various industries (clean water, nutrition, etc.) to offer broader healthcare solutions.
Novartis continues to adapt Arogya Parivar as it grows: By 2015, the product portfolio will be expanded to more than 100 medicines and more than 160 individual products. Additional medicines will target illnesses that typically afflict rural Indians, including prevalent communicable diseases, such as infections, tuberculosis, malaria, and diarrhea, as well as more than half of noncommunicable diseases, such as diabetes and heart disease, which represent a quickly growing area of need.
Results to date?
- By 2013, the program offered improved health care across 10 Indian states.
- Arogya Parivar is a commercially viable program. It broke even within 30 months, and since 2007, sales have increased 25-fold.
- In 2012 and 2013, more than 200,000 health education meetings reached 7 million people across India, with more than 450,000 diagnosed at a health camp or visiting a physician to follow up.
- Since 2010, the program has reached more than 10 million people in rural India with health education.
- Similar healthy family business models are being rolled out in Kenya, Vietnam, and Indonesia.
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